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THORNE


The pitch: Finally strangle your stress

Method: Saliva

Time for results: 8 to 10 business days

Key players: Investment firm L Catterton completed its buyout of Thorne for about $680 million in August; athlete collaborations and endorsements include former NBA star Dwyane Wade and Formula One driver Daniel RicciardoFounded in 1984,


Thorne is among the longest-tenured brands on this list. Its stress tests combine AI and machine learning with biological datasets to find patterns from millions of data points. Then an algorithm generates personalized recommendations. My DHEA and cortisol levels were low at night, so, in addition to the brand’s $39 Basic Bone supplements, it suggested I adopt the Mediterranean diet, eat pre- and probiotic foods, and do resistance training. $156

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