In addition to revealing the tournament's official logo, FIFA introduced the "WE ARE 26" campaign, which aims encourage "people, places and communities" to play an active role in launching the tournament, according to a press release by FIFA.
"WE ARE 26 is a rallying cry," Infantino said. "It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’
"The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026."
According to Infantino, the 16 host cities will each have their own individual brands developed by FIFA with more color and iconography to make each logo feel unique to the cities hosting the World Cup.
"While we celebrate here in LA together tonight, an entire continent celebrates that the whole world will unite in North America for the greatest show on Earth in just three years’ time," Infantino said.